Real Madrid has kicked off its latest venture: a six-hectare theme park in Dubai - equivalent to six Santiago Bernabeus - packed with 40 games and experiences.
Highlights include Star Flyers, the world’s tallest flying chairs at 140 meters, and the Hala Madrid Coaster, the Middle East’s first wooden roller coaster.
Football fans can explore the Real Madrid Challenge: Road to Victory and the Bernabeu Experience, celebrating the club's 15 European Cups in football and 11 in basketball. Meet the Stars offers photo ops with life-sized figures of legendary players, including Cristiano Ronaldo. Fans can also gather to watch live games at the park.
According to Roger Hampel, Founder of Football Business Journal, the park represents significant opportunities for Los Blancos:
What he says:
“What are the key business benefits for the club?
"Expanding global footprint: By establishing a presence in a key market like the UAE, Real Madrid strengthens its international brand, extending far beyond football into the entertainment sector.
"Revenue diversification: The theme park offers new revenue streams, tapping into destination tourism, retail, and unique experiences that go beyond traditional match-day income and merchandising.
"Expanding retail and merchandising opportunities: The park includes exclusive retail outlets featuring themed merchandise, unique to Real Madrid World.
"Targeting the next generation of fans: The immersive and family-friendly attractions are designed to engage the youngest visitors, turning a day at the park into an unforgettable introduction to the club.
"Building a global lifestyle brand: Real Madrid World positions the club not only as a football team but as a leading entertainment and lifestyle brand, appealing to a wider
audience and enhancing its appeal in new markets.
"Creating new partnership opportunities: The scale of the project opens doors for collaborations with top-tier brands in entertainment, aligning the club with industry leaders and expanding its network of strategic partnerships.
"Enhancing sponsorship value: Real Madrid World offers new, unique sponsorship opportunities, allowing partners to integrate their brand into the park’s attractions and experiences (i.e. "Fly Emirates Coaster"?)”
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