Former FC Barcelona star Gerard Piqué's innovative football venture, Kings League, has announced a significant milestone: securing a €60 million investment from Left Lane Capital and Fillip to support its future expansion.
The league's inaugural season was marked by numerous achievements, including sold-out events at FC Barcelona’s Camp Nou, streaming broadcasts that attracted up to 1.7 million concurrent viewers, and the expansion into women’s football with the Queens League.
Additionally, Kings League extended its reach into Latin America with the introduction of Kings League Santander, initiating their global expansion.
Andrew Brown of 1896 Partners views this investment as highly significant for several reasons...
What he said:
“For investors and operators in sports & entertainment, there are a few immediate takeaways:
Reinforces the sizeable market for new innovative IP derived from sports with large global audiences such as soccer/football, basketball, combat (boxing/MMA), and motor-racing
Demonstrates how legacy leagues can learn from disruptive sports IP businesses reimagining distribution to be social-first and pairing with storytelling to deliver carefully tailored narratives across distribution platforms
Highlights how creative formats, star power, and creator-led involvement can drive massive engagement (e.g., 80M+ hours watched, 13M+ followers in the case of the Kings League)
With more expansion planned for 2025, Kings League proves there's an appetite for fresh, digitally-native sports properties that put fans first. Without a doubt, the future of sports entertainment is being reshaped and it is only just the beginning
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